The brand has refreshed its visual identity to strengthen its position in the all-inclusive market while enhancing the booking experience
The new customer-centric structure simplifies the experience by organising sub-brands into the adults-only and all-ages categories: Bahia Principe Escape and Bahia Principe Explore.
The Escape sub-brand includes exclusive adults-only hotels focused on wellness, premium dining and specialised entertainment, while Explore encompasses properties designed for families and groups.
Resort names will now incorporate the sub-branding, with former Fantasia properties rebranded as Bahia Principe Explore Legend (Punta Cana) and Bahia Principe Explore Fantasia (Tenerife).
CEO of Bahia Principe Hotels & Resorts, Julio Perez, said, “The new Bahia Principe brand architecture reflects who we are – shaped over more than three decades – and is the result of listening to our guests and understanding how they want to vacation today. We have created new sub-brands that feel clearer, more approachable and more authentic.
“As part of Hyatt’s Inclusive portfolio, we’re now able to bring that promise to new travellers around the world while strengthening our connection with those who already choose us year after year.”
Along with the sub-brand introductions, the iconic Bahia Principe sun symbol has been modernised for digital and global environments while preserving the original spirit.
