Agents will be a key part of Azamara Cruises' UK Partner Advisory Panel, which invites industry contacts to share thoughts and feedback openly with the cruise line's leadership
Representatives from the Advantage Travel Partnership, Hays Travel, Iglu and Fred. Olsen Travel will be among those comprising the panel.
David Siewers, the cruise line's international chief sales officer, announced the new panel. "We’re delighted to launch our Partner Advisory Panel... our agent partners are fundamental to our future success, so this collaborative forum will allow us to share ideas and initiatives with the travel professionals who know our business best.
"Given that nearly 90 per cent of our overall business comes via the trade, agents play an important and fundamental role in our future strategy as a brand and, therefore, the open and transparent relationships we have with our valued agent partners are paramount."
A celebratory launch lunch and brief will take place later this month to celebrate the launch of the panel. Two annual meetings will then take place moving forward.
