Austrian tourism organisations gathered in London to share their promotions for summer 2019.
As well as being a popular winter holiday destination, organisations from across the country are keen to promote picturesque regional areas particularly for hiking, cycling, nature, local culture and family holidays. The representatives are marketing Austria as an alternative summer holiday destination, with pleasant temperatures, lakes, mountains and high-quality accommodation as major drawcards for visitors.
Regions in the Tyrol and around Salzburg were represented, as well as the city of Innsbruck. In the Tyrol, regions such as Alpbachtal, Oztal, Wildschonau and Zillertal were all especially keen to promote hiking and cycling adventures, making the most of the natural wonders. In Oztal, there is an additional treat for James Bond fans with the 007Elements attraction - an interactive museum about James Bond films, with a particular focus on Spectre, with the snowy mountains of Oztal serving as one of the main locations for shooting. The province of Salzburg was strongly represented by Salzburger Land, Zell am See Kaprun, Saalbach and Saalfelden, again with a strong focus on active holidays in the great outdoors.
Innsbruck has launched a guide for avid walkers. The "Walks To Explore" booklet, which is available in hard copy or can be downloaded from Google Play and the App Store, features self-guided walks with maps and local knowledge tips. Saalbach has launched maps for hikers and cyclists, and Zillertal has a guide to exploring nature aimed especially at families.
Accessibility from the UK is an important part of the promotional activities with all regions represented at the event easily reached from Innsbruck, Salzburg or from Munich, across the German border.
On social media, summer holidays in Austria are being promoted using the hashtags #PLAYGROUNDAUSTRIA and #FEELAUSTRIA
