The Anguilla Tourist Board has officially launched its 2026 summer campaign: 'Taste. Feel. Live.'
The Anguilla Tourist Board has officially launched its 2026 Summer Campaign, “Anguilla: Taste. Feel. Live.”, alongside the introduction of the innovative Xcape App, marking a significant step forward in the destination’s efforts to enhance visitor engagement.
Through the themes of Taste, Feel, and Live, the campaign celebrates the destination’s rich culinary heritage, vibrant culture, warm hospitality, and immersive lifestyle experiences. Visitors are encouraged to discover everything from roadside barbecue vendors and local eateries to award-winning restaurants, beach bars, and luxury dining establishments that have helped establish Anguilla as the Culinary Capital of the Caribbean.
The Xcape App provides users with access to curated destination information, interactive island experiences, real-time travel updates, customisable itineraries, accommodation options, dining recommendations, attractions, activities, and GPS-enabled navigation.
As part of the initiative, the Anguilla Tourist Board has partnered with accommodations, tourism stakeholders, travel trade partners, and industry collaborators to develop integrated promotional opportunities, accommodation packages, visitor experiences, and targeted marketing activations designed to increase destination visibility and convert travel interest into bookings.
Mrs. Kendisha Hall-Prentice, Chief Marketing Officer of the Anguilla Tourist Board, stated, "The ‘Taste. Feel. Live.’ Summer Campaign represents our commitment to showcasing the very essence of Anguilla—our people, culture, culinary excellence, vibrant experiences, and authentic island spirit. Through this campaign, we aim not only to drive visitation during the summer season but to deepen destination connection, strengthen industry partnerships, and position Anguilla as a year-round destination."
