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Agents played a "pivotal role" in G Adventures' record-breaking peaks

A diary open on a page saying '2025 Agenda', with a pen and post-it notes rested on top.

The operator's managing director EMEA, Brian Young, described the start of the year as "phenomenal," before thanking agents for their support during peaks

Against the same period last year, G Adventures has reported growth of over 20% in sales during its Great Adventure Sale.

Its 'Classic' range saw a spike of over 25% during peaks, with the recently-expanded 'Active' range reporting 22% growth. National Geographic Journeys with G Adventures, the collection which celebrates its 10th anniversary in 2025, recorded 48% year-on-year growth.

Continuing, Brian added, "It’s clear that more and more travellers are looking for meaningful and authentic experiences when they go on holiday.

"Our travel agent partners have played a pivotal role in driving momentum during this period so we thank them for their support. We also appreciate their enthusiasm around our new product launches and look forward to continuing working alongside them to inspire even more adventures this year and beyond."

This year will see over 200 new trips and 50% more departures than 2024.

Those agents playing a "pivotal role" in G Adventures' success may well find themselves at the operator's GX Summit in Jordan this summer; bookings until May 31st, 2025 qualify for the Change Makers incentive campaign.

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