Virgin Voyages completed its biggest UK and Ireland trade activation to date, which welcomed more than 1,00 travel agents onto Valiant Lady this summer
The activation – titled ‘Valiant Lady UK Summer Tour 2026’ – marked the highest number of ports and ship visits Virgin Voyages has included in a single UK trade initiative, calling at Dublin, Glasgow, Liverpool, Belfast, Edinburgh, and Portsmouth.
According to feedback, 94% attendees rated the overall experience a four of out five, which climbed to 96% at Belfast and Glasgow.
Overall confidence in selling Virgin Voyages rose from 57% to 91% amongst agents after the visits, where they took part in ship tours, hands-on product experiences, entertainment showcases, and hosting dining.
SJ Walker, UK Director of Sales at Virgin Voyages, said, “These results show why ship visits matter.
“First mates left with a clearer sense of who Virgin Voyages is for and with the confidence to sell this brand.”
The visits followed Valiant Lady’s two-week dry dock and showed agents its latest enhancements, including ‘Ariya by Razzle Dazzle’, a new modern Indian restaurant, refreshed social spaces including ‘The Roundabout’, ‘The Manor’, ‘On the Rocks’, ‘Grounds Club Too’, and ‘The Athletic Club’, as well as more than 20 events.
