During its annual conference, Advantage announced its financial results for 2025, with a collective UK member turnover exceeding £8.9 billion – an increase of £30 million year-on-year
The result reflects another year of exceptional performance according to the Partnership, delivered at a turbulent time in the industry and the wider world economy, showing testament to the strength of its members and its strategic vision.
Consumer appetite remains high, with strong performances across leisure and business travel. Cruise proved a standout, with growth recorded across budget, mid-range and luxury sectors. Premium and luxury travel remained strong, reflecting the sustained demand for elevated experiences.
CEO Julia Lo Bue-Said OBE, said, “This has been a defining year for Advantage on every level. We delivered strong results across every part of our business while simultaneously investing in our long-term future through our Reimagined: Advantage 2030 & Beyond strategy. At the heart of that work was the launch of a new brand identity and a renewed Vision, Mission and Values, which was developed collaboratively with our members, business partners and team, which will help guide and shape everything we do in the years ahead.”
During the year, Advantage also welcomed Oman and Cyprus to its network, which now spans 83 countries across all key source markets.
Advantage Chair Steven Esom commented, “On behalf of the entire board, I want to express how proud we are of everything this organisation has achieved during the year [...] These financial results, achieved in genuinely challenging conditions, speak for themselves. Our members continue to grow, our network continues to expand, and our strategic foundations have never been stronger. We look forward to the year ahead with real confidence and ambition.”
