Launched as part of ABTA’s work on accessibility and assisted travel, the new information has been designed with a customers-first approach, prioritising their needs right from start to finish
The guidance will empower travel agents and operators in delivering customised support for travellers throughout the planning process, helping them find the holiday that best suits their preferences. It will also cater to specific needs arising out of factors such as reduced mobility, access requirements, non-visible disabilities or neurodiversity.
“We want everyone to be able to travel with confidence, and recognise that if you have a disability, planning and organising travel can be more complicated. However, as an industry we have an opportunity to support travellers and improve access to travel, by helping them plan a trip that suits their needs," said ABTA's director of industry relations, Susan Deer.
An outcome of close collaboration that included all stakeholders within the larger travel landscape, ABTA’s framework compiles different modes of transport at every point of the holiday experience.
"Our new consumer guidance was developed with the help of members, customers and assisted travel experts to ensure it covers the whole customer journey and addresses all travellers’ needs," said Susan, while elaborating on the guidance, which also comes with a checklist that can serve as a prompt or practical tool for ideally suited travel plannings.
