The new ‘Accessible and assisted travel guide’ has been designed for members to help disabled customers when planning a holiday
ABTA has created the practical guidance to help members guide their customers and work with accommodation providers, cruise, transport providers and other industries to make travel more accessible. The objective is to deliver holidays and travel arrangements that meet customers’ needs, whether they, or someone they are travelling with, has mobility issues, access requirements, a non-visible disability or neurodiversity.
This guidance explores how members can support their customers and consider the whole journey from door-to-door, including transport, accommodation, access to facilities, resort areas, and excursions.
Additionally, the guidance provides insights on why accessibility should matter to businesses, as well as information on how to improve marketing, accessible websites and legal information.
Susan Deer, director of industry relations at ABTA, said, “We want everyone to be able to travel with confidence, and making travel accessible for all is not only the right thing to do, and a matter of legal compliance, it also makes strong business sense. It can create new commercial opportunities, encourage recommendations, and increase repeat business.”
The new member guidance is the second phase of ABTA’s wider work to make travel more inclusive. The consortium is working closely with members, governments, destinations and regulators to help improve accessible travel across the entire travel landscape.
Members can access the new guidance in the Member Zone on the ABTA website.
