January 11th, 2024 marked the platforms best-ever trading day since its formation in 2006.
Orla Kern, youtravel.com's UK & Ireland key account manager, said it was "encouraging to see such great sales for the peak period" and emphasised the operator's ambition "to match and then better these figures again soon!"
Despite the Mediterranean beach product remaining a staple for the accommodation specialist, long-haul destinations like the USA and Thailand are experiencing notable growth. The diversification of sales has been attributed to the widening of source markets and destinations on offer.
