The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural environment of the country, as highlighted at WTM Virtual.
The campaign will showcase the relationship between nature and people, highlighting its importance in a restrictive digital world. Inspiring travel to Montenegro, when possible, 'Nature & Me' focuses on the need for people to embrace nature as a break from the virtual world we have been forced to live in before and during the pandemic.
The campaign video (https://www.youtube.com/watch?v=A-RICQuEVeo), which features travel experiences from across Montenegro, highlights the untouched natural beauty of the country, reminding that nature is our friend - encouraging travellers to think of the natural environment of Montenegro as a relative they will one day reunite with.
?While the digital world has helped us see people during this pandemic, nothing beats your interaction with nature; your feet meeting the waves and the ability we have to travel and to embrace the natural world,? says ?eljka Radak Kukavi?i?, director of NTO Montenegro.
Located on the Balkan Peninsula, the country has long been a melting pot of cultures, civilisations and religions. Surrounded by natural beauty, Montenegro offers big experiences in a small and accessible environment. From the Montenegrin hills to the Adriatic Coast, as well as nature reserves, national parks, caves and canyons, to 117 beaches along a coastline over 180 miles long, all are embraced by the caring faces of locals and traditional hospitality.
