Wendy Wu Tours and Incredible Journeys agree growth and distribution partnership

The touring operator and dnata Travel Group UK B2Bs specialist brand have teamed up to offer Wendy Wu itineraries to even more customers. 

Wendy Wu Tours, hot off the back of an impressive first half of 2023 which saw the operator exceed 2019 forward-booking levels, has teamed up with Incredible Journeys to grow its trade visibility and offer a broader choice of touring and adventure options. 

Gary King, head of trade sales at Wendy Wu Tours, explained: "Wendy Wu Tours remains fully committed to shaping the escorted touring industry, providing the very best travel experiences for our agents and passengers.

"We are pleased to announce this partnership with Incredible Journeys, which comes at a time when travel retailing is evolving rapidly. As part of the dnata Travel Group UK B2B, Incredible Journeys have an extensive supplier network and infrastructure, hence by working together, the reach, scale, and breadth of our retailing capabilities in the touring sector, will help both Incredible Journeys and Wendy Wu Tours better serve their customers with the best touring experiences on the planet. The synergy and fit between us could not be greater."

www.wendywutours.co.uk / www.goldmedal.co.uk