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Visit Portugal launches ‘Portuguese Wine Tourism’ digital platform

Visit Portugal has launched the digital platform, ‘Portuguese Wine Tourism’, which aims to position Portugal as a world leading wine tourism destination.

The platform provides a unique way to discover Portugal through its wines and embrace the culture of the country. 

The new campaign, ‘Portugal Pairs with Wine’ is an initiative under Portugal’s Wine Tourism Action Plan created to boost awareness of Portugal’s wine sector, attract visitors to rural areas year-round and build bridges between the different economic sectors. 

The new digital platform means visitors can access and experience the history of winemaking in Portugal through numerous wine pairing tourism experiences throughout the country. Plus, events, local tips and information about each region. 

Featured activities include carriage rides with wine pairing, a bicycle tour in the Vinho Verde region, grape harvesting in Alentejo and a hiking trail along the Caminhos de Santa Luzia - Pico, a UNESCO World Heritage Site. 

www.visitportugal.com/en/content/wine-tourism


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