Pic 302028867 730 x 260

Visit Portugal launches new sustainability challenge

‘Hello Britain. It’s me, tomorrow’ - Visit Portugal launches new sustainability challenge to travellers with #CantSkipTomorrow video.

Visit Portugal has launched an inspiring message to travellers from the United Kingdom in the form of an inspiring YouTube video which calls for a focus on responsible and sustainable tourism in 2021. 

The #CantSkipTomorrow message, delivered by a young child adopting the persona of ‘tomorrow’, is a call for discovering new ways of travelling bound by a collective conscience to protect what has been given to us by nature.

This important message for a better future is developed from the song “Verdes são os campos” (Green are the fields) by Zeca Afonso, created from a poem by Luís Vaz de Camões. It derives from the global guidelines of the World Tourism Organization which indicates that the actions of travelers, once the threat of COVID-19 has eased, will allow the industry to redefine itself in an even stronger and more sustainable way than ever before.

The #CantSkipTomorrow message, a variation on the original #CantSkipHope strapline first coined by Visit Portugal when the pandemic ensued in 2020 in which they called for the world to stop, pause and dream of travelling to their country in the future, is the latest callout from Portuguese tourism officials to change the way we view sustainability. Last year the national tourism board released a key three-year framework (2020-2023) to be actioned in order to achieve the wider government-led strategy to make Portugal one of the most sustainable tourism destinations in the world by the year 2027.

For the president of Visit Portugal and chairman of the European Tourism Commission, Luis Araujo, this video sends a clear message: “This conveys our responsibilities, as a tourism destination, to the Portuguese, to tourists, to companies in the sector and above all to a planet that needs to regenerate.

“After launching the Sustainable 20-23 Plan (under public discussion until January 26, 21), we also assumed sustainability as the focus of our promotion, in order to prepare a more resistant, more resilient and, above all, responsible future", he added.

 The video can be watched here


More News...

Riviera Travel open booki…

Riviera Travel open bookings for British Isles cruises this summer

Places are now available on the operator's July voyages across Britain and Ireland.

Anguilla expands its holi…

Anguilla expands its holiday bubble programme

With British international travel set to resume as early as May 17, the island has expanded its holiday bubble initiative.  

ONEE Luxury Travel launch…

ONEE Luxury Travel launches a platform for agents

ONEE Luxury Travel’s new B2B2C distribution platform is all set to facilitate bookings between luxury rental property managers and travel agents. 

Titan Travel extends trad…

Titan Travel extends trade incentive and flexi-deposit scheme

The escorted holiday specialist is offering agents a £20 voucher for every new booking and has extended its £49 per person flexi-deposit. 

Aurora Expeditions launch…

Aurora Expeditions launches 'Antarctica's Greatest Hits Voyages' for 2022/23

Celebrating its 30th anniversary this year, Aurora Expeditions has launched its Antarctic 2022/23 summer season itineraries.

American Queen Steamboat …

American Queen Steamboat Company and Victory Cruise Lines launch 2023 itineraries

The American Queen Steamboat Company and Victory Cruise Lines has announced the launch of  their 2023 itineraries, featuring the debut of Victory Cruise Lines’ second expedition vessel, Ocean Discoverer, and...

Accor to open Sofitel in …

Accor to open Sofitel in Cebu City, Philippines

The 195-room luxury property is set to debut in 2025. 

APG Network celebrates it…

APG Network celebrates its 30th anniversary

APG will be celebrating its 30th anniversary throughout 2021.

Rocky Mountaineer launche…

Rocky Mountaineer launches 2022 holiday packages

Rocky Mountaineer has launched holiday packages for their Canadian routes in 2022, which are now available to be booked, along with the 'All Aboard' promotion.

Princess Cruises unveils …

Princess Cruises unveils Australia & New Zealand 2022/23 programme

Princess Cruises has launched its 2022/23 Australia and New Zealand programme, set to go on sale from March 3, 2021. 

MSC Cruises begins the co…

MSC Cruises begins the countdown to MSC Seashore's launch

Six months before it takes to the seas, the cruise line has spotlighted its latest next-generation ship.

Bahia Principe Grand Punt…

Bahia Principe Grand Punta Cana reopens its doors

Bahia Principe Hotels & Resorts, the all inclusive resort brand with properties in the Caribbean, Mexico, and Spain, has announced the reopening of Bahia Principe Grand Punta Cana.

Prev Next

twn Are you sure that you want to switch to desktop version?