Visit Orlando will launch the new destination brand, Unbelievably Real in the UK at the beginning of September.
The new brand highlights The Theme Park Capital of the World to tell the destination’s story. National television, digital, social media and search engine marketing will run across the UK and Ireland, as well as high-impact OOH advertising placements at some of London’s iconic sights.
The autumn launch of 'Unbelievably Real' stands to be Visit Orlando’s largest ever campaign in the UK and Ireland. It will highlight the diverse range of attractions and experiences across the destination.
From advertising placements across London, including art murals, to an immersive wrapped corridor at Waterloo, to digital media assets and branding across the capital’s famous Black Cabs, Orlando will be highlighted to UK visitors.
“By launching our largest ever campaign in the UK and Ireland, Orlando's commitment to the UK market is clear,” said Casandra Matej, president & CEO of Visit Orlando. “With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination's largest overseas market. This new campaign captures the essence of our destination – if you can imagine it, you can experience it here – that's why Orlando is Unbelievably Real.”
The bulk of the campaign will roll out nationally, whilst the OOH advertising placements are scheduled across 12 major cities, with billboards and advertising lighting up the Piccadilly Lights. A mural designed by Orlando-based artist Clark Orr will appear in London and Manchester, be - from nightly fireworks to rocket launches.
Travel advisors are encouraged to complete the Orlando Travel Academy to stay up to date on the latest developments in Orlando. Visit Orlando will also be hosting interactive Orlando Live! agent training events across the UK this September.
