The campaign aims to put visitors in the spotlight as ambassadors of Madeira and showcase why it should be a top-priority destination.
Visit Madeira has unveiled a new multi-platform promotional campaign for national and international markets, aiming to put visitors in the spotlight and build on the tourist body's 'Madeira. Belongs to All' brand identity that launched in April this year. The campaign and identity aims to reinforce the belonging and diversity across Madeira, and the range of experiences, landscapes, culture, gastronomy and memories visitors can experience.
The campaign launches today, across 17 international markets, running until the end of July 2021. Advertisements and promotional materials will appear across social media initially, followed by a strong radio and TV presence.
Nuno Vale, executive director of the Madeira Promotion Bureau, explained: "Whoever visits Madeira does not forget it. I always want to come back. Everyone shares the feeling of belonging; this was the premise for the campaign. It starts with the idea of ??giving a voice to all those who felt at home during their visit to the region and having them share their recommendations. This is a campaign that focuses on the experience, on the human and warm side, supported by the unique look we have. We want to inspire everyone who is eager to travel this summer and next fall/winter, taking advantage of the rebound of markets.?
