Agents have the chance to win exclusive merchandise with the partnership between VIBE by Jet2holidays and ITV2s biggest show of the year.
Following the success of last year's partnership, VIBE by Jet2holidays has once again coupled up with ITV2's Love Island as its official travel partner.
TV's biggest show of the year for 16-34 year olds will raise brand awareness of VIBE by Jet2holidays, the operator's collection of more than 180 hotels across Europe and the Mediterranean pitched at the growing millennial travel market.
Jet2holidays will optimise the brand partnership to help agents drive sales and awareness as part of its Partners2Success approach.
Agents have access to bespoke marketing initiatives, including window posters, social media collateral and braned merchandise, to help boost sales.
A competition will give agents seven chances to win exclusive Love Island merchandise when they promote VIBE by Jet2holidays.
Lloyd Cross, general manager of Trade Sales at Jet2holidays, celebrated the news: "Our brand partnership with Love Island last year was a huge success, so we are delighted to be announcing VIBE by Jet2holidays as the official travel partner of the show once again. As one of the most popular and talked about shows of the summer, the partnership is a fantastic way for us to showcase all the benefits of booking a VIBE by Jet2holidays getaway and the range of award-winning holidays we have on offer for young people.
"Through a range of activities and exclusive competitions, we will be able to engage with a key audience and ensure customers enjoy a summer of VIBE with us. Once again, we are demonstrating our continued commitment to working with independent travel agents and homeworker partners to help increase their sales and grow their businesses."
