The dedicated team, headed up by Pietro Molica Lazzaro, is eyeing trade partnerships and laying plans to launch a new agent portal.
London-based Unforgettable Travel Group, the luxury operator which owns the Unforgettable Travel Company, Cruise Croatia, Unforgettable Croatia and Unforgettable Greece, has unveiled its new dedicated trade team.
Doubling down on its existing success with the trade (worth £3.6 million annually), the team will see an expansion in trade partnerships and support the launch of a new agent portal.
Pietro Molica Lazzaro has been promoted to Partnerships manager, utilising his four-year experience with Unforgettable, including a recent stint as senior European travel specialist.
The upcoming trade portal will offer agents access to exclusive offers, digital marketing assets, and opportunities to register for fam trips.
Graham Carter, co-founder at Unforgettable, said: “Our travel trade revenue now accounts for £3.6m of the group’s turnover, and we’re seeing double digit monthly growth from our agent partners. There’s been a huge increase in consumer demand for small-ship cruising, so we know this investment into a trade specific team and agent resources will be worthwhile."
Pietro Molica Lazzaro added: “Our aim is to build a strong and happy community of travel agents because of the personalised service we can offer them, and the fantastic product we can offer our mutual guests.
"I feel privileged to be leading on the growth of our agent channel at such an exciting time."
