At WTM 2024, director-general of the Tunisian National Tourism Office confirmed a "big comeback" in 2025 to continue the momentum that has seen the destination welcome a 16.5% increase in visitation so far this year
Director-general Helmi Hassine revealed that, after largely focusing on trade relationships and bolstering connectivity since the pandemic, 2025 will see the return of a fully digital consumer marketing campaign across all key source markets, spotlighting the destination as a place to "live in the moment and experience in the widest sense of the term, from the culinary to the cultural."
Geographically diversifying visitation will be a key part of the campaign; with connectivity largely focused on Djerba during the winter months, the director-general hopes the campaign will inspire year-round visits.
"We used to say that the high season for the South is winter, but properties across the region have had great occupancy year-round since the pandemic. People are much more keen to venture out from Djerba to experience Tozeur or other destinations in the South."
According to the director-general, the nation's relative distance from the conflict in Gaza means there hasn't been "much of an impact from the conflict...the confidence in the destination remains strong.
The director-general pointed to the recent increase in flight connectivity (with easyJet adding services to Djerba from London Luton and Manchester in the last month alone) and the introduction of several international brands as the most evident examples of strong international confidence.
"We continue to emphasise that Tunisia is safe."
WTM London took place at ExCel London from November 5th to 7th, 2024.
