TUI announces holiday experience expansion

The collection grows to 650 excursions across over 100 destinations, focusing on experiences that support local communities. 

TUI has unveiled a major expansion to its experiences programme, which have been developed hand-in-hand with local destination partners.

TUI Collection tours and activites are designed to provide enriching and sustainable insights, led by local guides that deliver unique insights. 

Recent research commissioned by TUI revealed that 68% of holidaymakers are more likely to book more than one experience during a sun and beach holiday, with the percentage rising to 74% for those on a city break. 

In response to this demand, TUI Collection, which has now expanded from 385 experiences to 650, hopes to provide customers with an impressive choice of holiday activities. 

Those on offer include day trips, attraction tours, boat trips, walking tours and more.

Peter Ulwahn, CEO of TUI Musement, the tours and activities division of TUI explains, ?TUI Collection provides our customers with an unrivalled selection of the best quality tours, activities and experiences on the market. 

"With a TUI Collection experience, holidaymakers can delve deeper into a destination, creating unforgettable memories and incredible stories in a way that?s more sustainable and supports local communities.? 

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