A new marketing communication concept – ‘Amazing Thailand: Your Stories Never End’ – was the highlight of the Thailand Travel Mart Plus (TTM+) 2024 event organised by the Tourism Authority of Thailand at the JW Marriott Khao Lak, Phang-nga
Closing today after doors opened on 5th June, TTM+ 2024 shined a spotlight on Thailand’s meaningful travel experiences to a record number of global buyers through the new concept. This included a spotlight on the diverse tourism offerings that leverage Thai cultural values for a remarkable experience as well as digital transformation efforts undertaken to accelerate the country’s tourism ecosystem.
Nithee Seeprae, TAT Deputy Governor for Marketing Communications, commented, “Our latest concept underscores our ongoing promotion of meaningful travel experiences in Thailand with an enhanced effort to instil unforgettable stories. We aim to inspire travellers to become storytellers, share their lasting memories, and motivate others to seek out their own memorable stories in Thailand.”
The three-day event was expected to provide a platform for more than 15,000 business appointments between buyers and sellers, and featured pre-tours, product updates and networking events.
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