Travellers can enjoy up to 20% off across selected routes this Black Friday period as the airline hopes people will forgo the typical shopping spree in favour of creating last memories
Holidaymakers can choose from a wide array of global destinations to enjoy at discounted rates for travel between January 15th and May 31st, 2025.
Arik De, chief revenue and commercial officer, said, “We’re just hoping people will look at this Black Friday with fresh eyes, so instead of just buying more stuff, we’re encouraging them to create memories, explore new horizons and enjoy the enriching experience only travel provides.”
Etihad’s campaign will run across a wide range of media and social platforms, alongside a collaboration with amazon.ae to remind shoppers of the immersive experiences that await on the other side of the screen.