The launch sees a 3D floating whale shark animation take over Piccadilly Circus and a boarding pass promotion with Emirates taking place across London.
Tourism Western Australia has taken over the Piccadilly Lights in London as part of the luanch of its new global tourism brand, 'Walking On A Dream'.
Along with the 3D billboard, Tourism Western Australia is giving away two flights to the region, courtesy of Emirates, with members of the public having the chance to win at Piccadilly Circus, Canary Wharf and Holland Park.
'Walking On A Dream' invites travellers to Western Australia to explore the region's landscapes and experiences.
Tourism Western Australia managing director, Carolyn Turnbull, said: “The UK is an important visitor market for Western Australia and the Piccadilly Lights placement elevates the state as a world-class destination in a crowded travel marketplace.”
“This high-impact 3D animation presents a dreamlike, virtual experience of Western Australia on one of the most iconic billboards in the world, giving UK audiences a taste of the wondrous and otherworldly experiences and wildlife that Western Australia has to offer.”
