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Tourism Authority of Thailand gives general update at TTM event

Topics covered the country's relaxed entry requirements, its visitor arrivals targets, its new marketing direction, and more at Thailand Travel Mart Plus (TTM+) 2022 which is taking place this week, from June 8-10, in Phuket.

Mr. Siripakorn Cheawsamoot, TAT deputy governor for marketing and communications, said, “Thailand is open and ready to welcome tourists from around the world. Despite the long break the pandemic brought us, we have continued working and over these two years there have been many changes and adjustments in the tourism industry globally and in Thailand. So, we have come up with new directions and marketing communication concepts that are curated to cater to the current trends and make the most memorable visits for our tourists.”

Determined to reboot Thailand’s vital tourism industry, the Royal Thai Government announced the “Visit Thailand Year 2022-2023” campaign in which travellers the world over are being invited to experience the “Amazing New Chapters” of Thailand. The campaign highlights the abundance of tourism products and services on offer in Thailand, as well as its cultural diversity and richness – all of which are able to fulfil the desires of travellers from A to Z, as Thailand has it all.

Spearheading the “Visit Thailand Year 2022-2023” campaign, TAT is focusing on using “storytelling” marketing in order to enrich visitors’ tourism experience and self-value. NFT – or Nature to keep, Food to explore, and Thainess to discover – are the main highlighted products in the “Amazing New Chapters” communication efforts, while the feeling of Experience, Fun, and Love are what travellers will gain during their journeys in Thailand. A New TVC has been launched to present Thailand in a cinematic perspective.

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