The next instalment of Tourism Australias Theres Nothing Like Australia global brand platform will star Australian actress and Tourism Australia Ambassador Rose Byrne, who will be the English voice of Ruby.
Tourism Australia managing director, Phillipa Harrison, said the new campaign will support the tourism industry as it rebuilds, by converting the pent-up demand for an Australian holiday and encouraging people to plan and book their adventure Down Under.
“We know that Australia consistently ranks high on people's consideration list but we need to get travellers to take that critical next step and book their holiday to Australia to experience everything we have to offer,” Ms Harrison said.
“Visitor economies around the world are looking to rebuild as we emerge from the pandemic and that will make the tourism landscape more competitive than ever before, which is why we have made sure Come and Say G'day will cut through and make Australia stand out today and in the long term.”
Tourism Australia's global campaign, Come and Say G'day, will officially launch on Wednesday October 19, 2022.
