Thomas Cook Airlines is launching a new social media marketing campaign, Takeover My Trip, where its social media followers get to make holiday decisions.
Aimed to inspire customers, a three-part travel video series presented by TV personalities, will highlight the airline's short and long-haul destinations, each with a different holidaymaker demographic.
The airline will ask its followers via its social media channels to make decisions on how each trip unfolds in real time. There will also be Facebook live streams from each location allowing the customers to feel part of the holiday.
The Takeover My Trip series begins with ex-Love Islander, Samira Mighty, who will return to ?Love Island?, Palma de Mallorca, on July 2. Samira will fly with the airline and stay in Cook?s Club Palma Beach, one of the brand's hotels aimed at a new generation of travellers.
Samira?s trip will highlight experiences for singles or groups of friends. The week prior to departure, followers of Thomas Cook Airlines? social channels will vote on whether Samira?s luggage is collected from her home using Airportr, where she will sit on the plane and even if a goodie bag will wait for Samira on her seat from pre-order duty-free shop, Airshoppen. When in the resort, what Samira wears, where she eats, what she drinks and her holiday activities will be subject to a vote.
Second in the series is comedian Ben Shires who will go on a long-haul flight to New York in late July. In the Big Apple, Ben will highlight the accessibility of bite-size long-haul breaks of five or fewer nights with the airline.
Finally, during the school summer holidays in August, ex-CBeebies presenter and family advocate, Alex Winters, will take a family holiday to Antalya, staying at the Paloma Orendo Resort. Turkey is the brand's second most popular destination this summer, overtaking Greece and only second to Spain, as identified in the Thomas Cook Holiday Report 2019.
Claire Hoang , social media lead at the airline, said: ?We can?t wait to try something innovative that puts our customers at the heart of the key decisions made when flying on holiday. It?s interactive and fun, with up to eight decisions a day in the hands of our social followers. We?ll be using Facebook Live and Instagram stories so it feels like they?re really a key part of what happens daily. Each trip will be wrapped into a short film so our customers can see what we got up to behind the scenes.?
