The Scenic Group eyes growth with the trade with five new hires and the appointment of Andrea Stafford as director of trade sales.
The Scenic Group, which includes Scenic Luxury Cruises & Tours and Emerald Cruises, has made five new appointments to the UK trade sales team in a bid to get closer to agents and develop more agencies into ?high value? trade partners.
Travel industry veteran ? Andrea Stafford ? has been appointed as director of trade sales UK for The Scenic Group, overseeing the newly restructured trade-dedicated team of 10. Stafford, who will begin her new role on April 4, will report to Scenic Group?s chief sales & marketing officer, Anna Wolfsteiner.
Wendi Hardy has been promoted to the newly created role of national sales key account manager with immediate effect and the regional sales team has been bolstered by the recent addition of Jonathan Davies (sales manager - north) and a soon to be announced new sales manager ? central. In addition, the agency sales support and trade marketing team have both doubled in size with two new appointments.
