Announced at last months annual conference, the toolkit doubles down on the consortiums success with referrals.
19% of The Personal Travel Agents' independent homeworker bookings have come from referrals, and the new Customer Referral Toolkit will help agents determine customer value, assessing the client's own bookings and referral value, too.
The online toolkit features a range of assets to help boost referrals, including referral links and an online tracker that allocates sales to both the new customer and the original referrer.
Sheena Whittle, head of The Personal Travel Agents, explained the thinking behind the new tool suite: "Due to the highly personal nature of a PTA’s business, referrals are key and creating a system whereby agents can monitor who their most supportive customers are, and reward those customers for their loyalty, is invaluable.
"PTAs can choose how to reward their customers for recommending them to friends and family, whether that’s by sending a thank you note, a gift, or by offering a discount on their next holiday, and the new toolkit provides the assets to do all of that.
"We launched the referral assets in September, before unveiling the full toolkit at our conference, and we’ve seen customer referrals increase by 18% since, which is a fantastic result."
