Designed for both specialists and generalists, the hub hosts continent-wide content to help agents boost their African holiday sales.
Working alongside specialist partners including Zambian Ground Handlers, New Frontiers Tours, Great Lakes Safaris and Bush Tracks Africa amongst others, Small World Marketing has launched the agent-focused Africa Hub.
The digital hub hosts virtual webinars and easy-to-digest digital content showcasing the continent's best offerings. With impartial and in-depth presentations of itineraries and locales, the hub will help those selling Africa to expand their knowledge and navigate unpredictable times.
Crafting an all-in-one training solution for agents and streamlining the wealth of African tourist bodies, the hub will serve as a middle ground and one-stop solution for agents.
Hand-picked destination specialists were invited on board for the hub, which has launched with six different destinations, and five more rolling out to cover all of southern and eastern Africa by the end of Q1 this year.
Managing director, Anita Powell, explains: "The industry anticipates unprecedented demand for Africa when people are able to travel again, and The Africa Hub helps open up the opportunities of the whole incredible continent. Through our network of specialists it offers expertise, insights and a wealth of practical information to those selling Africa post Covid."
