Singapore Airlines has designed a new mobile app for Android and iOS smartphones to enhance the customer experience.
It is designed for faster performance and improved usability and introduces new features that offer customers a more personalised experience. The transaction time is improved by up to 60%.
Some of the new features in the app are: ?Capture & Discover?, a search function that uses image recognition as well as speech and natural language processing to identify the user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals; ?Translation Assistant?, a feature that uses real-time language translation by voice to help travellers communicate better when they are overseas; ?Measure Your Baggage? to help travellers check if the size of their bag is within cabin baggage limitations.
Real-time information such as boarding gate details, the destination?s weather and currency, and baggage belt information are added to the 'My Trips' function.
Campbell Wilson, senior vice president sales and marketing for the airline, said: ?Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience.
?The launch of our new app follows many other digital innovation initiatives, such as KrisPay, the world's first blockchain-based airline loyalty digital wallet, and the progressive redesign of our website and its underlying architecture. Improvements to our mobile app will not stop here and we will continue to invest our efforts to add value to our customers? experience.?
For Android users, the new app is being released by countries progressively between July and September, while iOS users may download the new app from the App Store in September.
To know more, visit https://www.singaporeair.com/en_UK/mobile-app/new-mobile-app.
