Silversea Cruises has announced Italian wine producer Gaia Gaja as the godmother of its new luxury ship, Silver Moon.
Gaja is of the fifth generation to own and manage the Gaja winery in the small Italian town of Barbaresco ? a family-run business and producer of fine Italian wine since 1859.
She will officially name Silver Moon at a ceremony in Trieste, northeastern Italy on August 5.
Expressing her delight, she said: ?I feel great pride and honour to have been selected by Silversea Cruises as the godmother of the beautiful Silver Moon. I passionately believe that food and drink facilitate profound discovery into destinations, cultures and people and that guests will nurture strong connections with amazing destinations as a result of S.A.L.T., the ship?s innovative culinary offering. My own experience with winemaking has taught me that culinary discovery possesses limitless potential; here?s to the curious travellers who seek to unlock it.?
The new culinary concept, S.A.L.T. (Sea and Land Taste), will launch with the ship on August 6.
Adapting with each sailed region, Silver Moon?s S.A.L.T. programme will elevate the role of food and drink as a means to travel deeper into a destination, by showcasing entire ecosystems around the culinary cultures of the world. In the S.A.L.T. Kitchen, the S.A.L.T. Lab, and the S.A.L.T. Bar, guests will develop an appreciation for regional ingredients and culinary customs, before venturing ashore under the guidance of experts to experience food and drink cultures first-hand. As well as foods and flavours, people will define Silversea?s pioneering new culinary programme: culinary experts?like Gaja?from around the world will use storytelling to form meaningful connections between Silversea?s curious guests and the world?s most remarkable places, cultures, and communities.
Manfredi Lefebvre d?Ovidio, Silversea?s executive chairman, added: ?Our new S.A.L.T. programme reflects our commitment to engaging with the places we travel through the lens of food, wine and culinary culture. Given this culinary focus and Silver Moon?s proud Italian heritage, I can?t think of a better godmother than Gaia Gaja who personifies Italian elegance, innovation and good taste. Like our cruise line, Gaia represents a lineage of excellence rooted in tradition and propelled by a forward-thinking, restless pursuit of innovation. I?m delighted she?ll be involved as godmother, sharing her family?s vision of great taste as we begin this new journey aboard Silver Moon.?
For more information about the new cruise ship, go to www.silversea.com/ships/silver-moon.html
