Shearings launched its brand-new TV commercial in time for the Christmas break, across ITV, Channels 4 and 5 and around 30 Sky channels.
The 30 seconds commercial, produced by the JMS Group from an Accord Marketing concept, features Gary Thacker, a real-life Shearings? coach driver for more than 25 years. Yorkshireman Gary worked for Shearings under the previous ownership and after the Shearings brand was rescued by Leger Holidays and once domestic travel resumed Gary began driving again for Shearings? UK tours.
The advertisement targets a 60+ audience with a value proposition, promoting Shearings? famous UK coach tours and the importance of the experienced friendly drivers, who also act as guides.
The purchase of the Shearings? brand during lockdown in 2020, by former competitor Leger Holidays couldn?t have been more timely; with Leger predominantly selling European coach holidays, post-lockdown the Shearings? UK tours were a resounding success. With some uncertainty still surrounding oversea travel the signs are that 2022 will continue to be a winner for the brand. The ad also promotes a ?1 deposit.
Leger Shearings Group?s marketing manager Caroline Thorpe said: ?We?re so excited to be back on TV with our brand-new commercial - we?ve seen a phenomenal response so far, from both existing and new customers, which is fantastic. Our drivers are such an integral part of all our holidays - and often the reason our customers re-book time after time - so it was important for us to communicate that in our ad, which also features some of our most popular UK destinations.
?Gary is a familiar face and well-liked by Shearings? customers, so he was an easy choice to be the face of our new TV ad and, in turn, our upcoming marketing activity - we?re sure he can handle his new-found fame!?
