Scenic Group has extended its £50 booking incentive after announcing that trade sales last month outperformed January 2024, setting a new weekly sales record
The week commencing January 27th, 2025 was Scenic and Emerald's record sales week in the UK, outperforming the same week in 2024 by over 15%.
Emerald Cruises' yacht sailings in the Caribbean performed notably well, largely thanks to Emerald Sakara's starring role in Susan Calman's Cruise of a Lifetime in January, after Emerald Azzurra starred in Judi Love's Culinary Cruise in November.
2025 river cruise sales are up over 35% on last year's figures to date.
Jonathan Davies, Scenic Group UK's head of sales, said, "We are thrilled to see such positive results to date. We know that these wouldn’t be possible without the ongoing support from our valued trade partners.
"Our trade sales have increased thanks to engaging with more agents, providing more opportunities for ship visits and equipping our partners with strong offers and marketing collateral for the peaks period. As a thank you to our agent partners, we’ve extended our rewards incentive offering agents £50 in rewards for every 2025 booking they make until the end of February."
