Scenic Luxury Cruises & Tours and Emerald Cruises have collectively reported impressive growth amongst group bookings by agents (up 85% from January to June 2024 against 2023), celebrating with a range of offers across group tour itineraries exclusive to travel agent partners
Nick Hughes, Scenic Group's director of sales, partnerships and strategic growth, said, "It is encouraging to see the marked increase in group bookings and growth in the popularity of sailings for larger parties. Given the standard of both the service and facilities we offer onboard and the range of destinations we sail to, many of the group bookings we have hosted over the past year are often for big milestone celebrations – anniversaries, birthdays, toasting the start of retirement, for example."
Savings apply to a range of itineraries, including £50 per person off group bookings of five cabins or more on the 'Christmas Time on the Danube' sailing, departing on December 18th, 2024. Prices currently lead in from £1,249 per person for the five-night itinerary.
Bookings of five cabins or more on the 'Windmills, Tulips and Belgian Delights' cruise, departing throughout April 2025, are eligible for £150 off per person.
Continuing, Nick said, "[Group cruises'] growth in popularity is positive news for us as a luxury cruise operator and for agents as it is a real opportunity to drive those higher revenue, bigger group bookings, capture a greater share of the more non-discretionary spend market where customers are willing to spend more for a more luxurious, memorable holiday experience and extend our offer to a wider customer base."
