Sandals Resorts International (SRI) is sponsoring the West Indies cricket team for the upcoming three-test series against England, starting July 8 2020.
This is the continuation of company?s partnership with Cricket West Indies (CWI).
The West Indies cricket team is the first international sports team to come to England during the COVID-19 pandemic. The test series was originally scheduled from June 4 2020 but was delayed.
The first test will take place at the Ageas Bowl in Southampton from July 8-12 followed by the second and third tests from July 16-20 and 24-28 simultaneously at Emirates Old Trafford in Manchester. All matches will be played in bio-secure environments with no spectators but will be aired live on Sky Sports with daily highlights on BBC 2 in the evenings. Sandals Resorts branding will be prominently featured on the West Indies kit, cementing the brand as the team?s main sponsors.
Karl Thompson, managing director of Unique Vacations UK Ltd, affiliates of the worldwide representatives of Sandals Resorts, said: ?Sandals Resorts has been a long-time supporter of the West Indies cricket team and we are delighted that we?re able to continue this special relationship. Even though we can?t host our trade partners to watch any of the matches at the venues, it?s a real positive that the test series is going ahead and that agents and their clients will be able to spot Sandals on their screens.?
Thompson added: ?It?s safe to say that it?s been a tough few months for the travel industry, but this is a positive step in the right direction. We hope that agents will see the Sandals branding when they?re watching the cricket and be inspired to book for 2021?.
