The summer initiatives see a rollout of virtual global roadshows and 60% off a selection of romantic package breaks.
The Saint Lucia Tourism Authority (SLTA) is preparing for the ease of travel restrictions with two trade-exclusive summer initiatives.
July will see a rollout of a series of virtual global roadshows. The 'Summer Series' will focus on Saint Lucia's niche markets; sailing, the arts, food, and diving. The four-episode series follows this year's inaugural events, which hosted 2,500 attendees from the destinations' key markets across the UK.
Hour-long events will offer an insiders' insight to the unique markets, as live hosts from the SLTA's sales team catch up with market representatives to provide specific information on what makes these markets so popular.
On July 7, 2021 SLTA will host the 'Saint Lucia Sailing' session, followed by 'Culture & Arts' on July 13, 'Culinary Delights & Independent Dining' on July 20, and 'Dive Into Saint Lucia' on July 27. All listed events kick off at 4:30pm BST, and agents can register here.
The new romance campaign includes a getaway prize and selection of offers to spotlight Saint Lucia's romantic offerings. The SLTA has launched a one-stop online shop for these romantic offerings with savings of up to 60%.
Three lucky couples (from each of SLTA's key markets in America, Canada and the UK) will win a seven-night all-inclusive stay at one of the participating resorts (including Ti Kaye Resort & Spa, Calabash Cove Resort & Spa, Jade Mountain and Anse Chastanet), a return airfare for two, transfers in Saint Lucia and an excursion.
The giveaway is running from June 23 to August 4, 2021. The winners will be announced August 6 on @TravelSaintLucia 's social media pages.
