Trade sales manager Greg Thurston said the guide was "born out of the desire to share a deeper level of our specialists’ expertise and passion with agents," and is now en route to 2,500 of the operator's agent partners.
The 32-page 'An Agent's Guide to Audley Safaris' acknowledges the niche insight and expertise only specialist operators offer, and reveals some of those safari trade secrets.
Greg continued, "The new safari guide aims to be a comprehensive profile of how to plan a tailor-made trip of a lifetime for clients and make their safari dream a reality."
Spanning Madagascar to Tanzania and boutique luxury properties to classic Big-Five bucket-list-style encounters, the guide strives to collate all that insight into a digestible format for trade partners looking to capitalise on the 20% of premium travellers who intend to take a wildlife or safari trip in the next two years.
Greg concluded, "Whether an agent is advising a client on their first visit to the African bush or their fifth, we hope the guide helps them craft a safari experience that speaks to their client’s trip aspirations."
