webvic-c

Regent Seven Seas Cruises invests in trade partners with new webinar series

Regent Seven Seas Cruises unveils a webinar series — Grow Your Regent Business — for its network of UK travel partners.

Hosted by Regent Seven Seas Cruises’ global vice president of marketing, Caroline Smith, and senior director of sales, UK, Paul Beale, the three-part series aims to give its network of travel partners the skills to earn some of the highest commissions in the industry.

Each 20-minute webinar — Where to Find Regent Guests, Segmentation Insights and Data-Driven Marketing Tactics — features actionable tools, tactics and tips backed by a customer segmentation study. The research, which mapped psychographic and behavioural factors of luxury cruise guests and prospects through quantitative and qualitative data points, will be exclusive to Regent Seven Seas Cruises’ travel partners via the webinars.

Following the final webinar, travel partners will be given a special offer to utilise along with the insight gained.

A sizzle video has also been created to trail the webinar series and can be viewed here.

Travel Partners can register for this initiative here.