RateHawk reflects on "huge positive steps" towards raising UK profile

Chantal Tomlinson joined RateHawk in June 2024; her first few months in the role have seen the launch of rail services and an agreement with TTNG. At WTM 2024, she described these "huge steps" as key to the platform's strategy

"One of the biggest things for us is to raise the profile of the RateHawk brand in the UK.

"We want to start working with a lot of the big agency consortia in the UK... we were delighted to sign and go live with TTNG, and it is already going really well with us.

"By going out there and announcing that we have gone live with them, the biggest independent consortium group in the UK, heads have turned and people have said 'Oh wow, they are live with TTNG; actually, we need to be talking to these guys and finding out more about them.' It has been one of a few huge steps for us this year."

It is no mean feat to join on the back of record-breaking success in 2023 and hit the ground running; naturally, there were some surprises along the way. "For me, coming in, the technology has absolutely amazed me. The interface, the website, the product and information that is available on there... it is amazing."

Now, for Chantal, all eyes are on 2025. "We want to get out there, and our aim is to start working with as many partners as possible in the UK. We will be executing a massive growth plan to work with other groups, so watch this space.

"The plan is to grow rapidly over the next 12 months. In the UK, in terms of product, we are going to be pushing rail a lot more, but we are also going to have a real focus on our API."

WTM London 2024 took place at ExCel London from November 5th to 7th, 2024.

www.ratehawk.com