The new vision to become the regions most sustainable destination by 2025 sits at the heart of the Emirates tourism strategy.
Ras Al Khaimah Tourism Development Authority took to the Arabian Travel Market 2022 to announce its new approach to sustainability: 'Balanced Tourism'.
The new approach places all aspects of sustainability (environment, culture, conservation and livability) at the center of its development strategy. It intends to position the Ras Al Khaimah experience away from the crowding of heritage sites and the spoiling of its unique natural environment.
Raki Phillips, Chief Executive Officer at Ras Al Khaimah Tourism Development Authority, said: ?The need for good stewardship of our cultural heritage, environment, people and infrastructure has never been stronger, especially in post pandemic times. Balanced Tourism does exactly that as we become ever mindful of the economic, social and environmental impacts on tourism. Simply put, it?s time to move beyond just using less plastic to adopting an all-inclusive approach ? from ensuring new projects such as hotels are developed at an organic pace to building new attractions with sustainability at their core.?
A whole host of experiences are set to be highlighted under the initiative as the Emirate aims to spotlight itself as an eco-hotspot for Middle Eastern tourism.
