Alongside a spotlight on its responsible tourism approach, Rainbow Tours is hoping the refreshed branding and content approach positions the operator as the leader in destination expertise and tailor-made touring.
The brochure features no better example of Rainbow Tours' responsible approach than details on its partnership with Positive Planet which, along with the other ITC Group brands, is measuring the impact of the operator's carbon emissions and develop an emissions reduction strategy.
Specific projects and beneficiaries, including Travel for Impact, Money for Madagascar and more, also see more exposure through the refreshed branding and approach.
Goodwill aside, the brochure collates tour options across South Africa, Mozambique, Namibia, Botswana, Zambia, Zimbabwe, Malawi, Kenya, Tanzania, Zanzibar, Uganda, Rwanda, the Republic of Congo, Madagascar, Sierra Leone, Ethiopia, Réunion, São Tomé & Príncipe and St Helena.
Candice Buchan, head of Rainbow, said the brochure proves that the operator is "passionate about sharing our love for the natural world, and this refreshed and rebranded brochure highlights not only our in-depth expertise and experience, but our commitment to responsible travel, conservation and protection of the places we explore.
"With this brochure, we wanted to make sure our travel agent partners and their clients better understand the positive impact they’ll be having when they choose a holiday with us."
The new brochure is available digitally via the Rainbow site now. Images and itineraries are accessible via https://toolkit.itc-uk.com/.
