With five new signings and seven upcoming openings, Radisson’s Italian portfolio has marked a significant milestone in its commitment to introduce the brand to key markets
Italy proves to be a crucial growth market for the Group, with millions of visitors travelling to Rome, Venice and Milan annually, and emerging markets continuing to grow in Bergamo and Pisa, the destination is a key market that aligns with Radisson’s strategy to serves diverse customers.
Adding 1,000 rooms to its portfolio with the new signings and openings, the Group’s Italian portfolio has grown from three to 20 properties in six years. The first of the seven openings scheduled for next year include Radisson Blu Hotel, Bergamo; Radisson Hotel Pisa; Radisson Collection Hotel; San Gottardo Como; Radisson Blu Hotel, Florence; and art’otel Rome Piazza Sallustio, which marks the brand’s debut in Italy.
Executive vice president and global chief development officer for the Radisson Hotel Group, Elie Younes, said, “[The] announcement of five hotel signings and seven openings brings us one step closer to realising our expansion strategy in Italy. These hotels also highlight our commitment to create more opportunities for our owners and possibilities for our guests by introducing new brands to the country and cementing out presence.”
