Formerly known as Prestige Holidays, the operator is emphasising tailor-made breaks and has unveiled a new managing director and logo.
Prestige Travel has unveiled its new look and brand, with a sleek tone and palette.
Along with the rebrand, the operator is putting more emphasis on tailor-made breaks utilising its specialist knowledge of Australia, New Zealand, Canada, Italy, Croatia and more to develop this side of its business.
A new website is undergoing a major revamp, and will feature a dedicated agent hub for booking, invoicing and amending.
Commenting on the new direction, Lee Hamilton, who took on the role as managing director following eight successful years as Prestige Holidays? general sales manager, said: ?With new owners and more than 30 years selling holidays, we felt it was important to review both the look of Prestige and what it stood for. Research by our branding agency Fathom identified that the name Prestige Travel was a better fit for us moving forward, encapsulating more of what we do, as we look to grow the tailor-made and bespoke travel side of our business. It was important that we created a modern and memorable visual identity to support our new brand story.?
New incentives will come later this year, along with social media campaigns with competitions and deals specifically for the trade.
Summer holidays currently available start from ?539 per person for a week's stay at Hotel Monte Cristo in Montenegro departing on September 29, 2022 with return flights from Gatwick.
