Polish National Tourist Office has appointed The Brighter Group, a Finn Partners Company, to launch and conduct its digital campaign.
Following a competitive pitch process, The Brighter Group will be responsible for implementing an immediate digital campaign to highlight how consumers are coping with their travel desires and social life during lockdown. The campaign has been designed to inspire future holidaymakers to consider Poland when planning and booking once travel restrictions have been lifted.
Debbie Flynn, managing partner, The Brighter Group, commented: ?We are excited to create and launch engaging content that will give Brits the opportunity to visit Poland from the comfort of their home over the coming weeks.?
Iwona Bialobrzycka, director, commented: ?As a tourist board, we believe that even though the impact of coronavirus is undeniable, the industry is very resilient, and will rebound fairly quickly.?
Dorota Wojciechowska, head of marketing at Poland National Tourist Office, added: ?We feel that now is not the time to go dark with communication, we are not going to push the ?pause button? on our marketing activity. Recently we launched #TravelWithoutTravelling campaign across our platforms but we feel that we need to do more.?
The campaign will be spearheaded and implemented by The Brighter Group?s head of social Anneka Roberts and supported by their in-house designer Girda du Toit.
