Playa Hotels & Resorts has officially welcomed the Wyndham Alltra Samana and Wyndham Alltra Punta Cana (opening November 2024) to its Dominican Republic portfolio, celebrating the launch with guests from TUI, Hotelbeds and Altura Beds in Palma.
The four-star Wyndham Alltra Samana joins the brand's all-inclusive roster immediately. Catering to couples, families and friend groups, the resort spotlights one of the Dominican Republic's hidden gems, Samana.
Guests are counting down to the arrival of the Wyndham Alltra Punta Cana, an all-inclusive addition that is home to one of the Republic's largest free-form pools and promising authentically Dominican entertainment and energy.
Anders Sparkhall, Playa Hotels & Resorts' commercial director, said, "These new property additions further widen the net for Playa Hotels & Resorts within the Dominican Republic, offering our partners – both front-line agents and operators - an increased opportunity to sell the destination based on a broader property choice with options to fit almost all client needs and budgets."
The additions to the Playa portfolio were celebrated with a VIP event aboard a yacht in Palma. Anders continued, "Our event launched our two newest property additions in a unique setting, aboard a stunning private yacht in Palma.
"With VIPs in attendance from across key markets, we skippered individual partners to showcase the new properties within the context of our full portfolio, ensuring we review and strengthen our programming to really focus our summer and winter offerings."
