After around 600 agents participated in the association's agent events last year, PATA UK & Ireland aims to bolster its agent engagement in 2024 by 30% against last year.
Marketing & Events Manager Betsie Barr emphasized the significance of PATA’s events in industry training and its role in facilitating agent development:
Betsie Barr, marketing & events manager, noted that last year's agent engagement set a new record: "This demonstrates the power and importance of PATA to the industry and the role it plays in facilitating agent training for the sector.
"We are also really pleased with agent attendance so far at events this year and eager to enhance engagement even further."
Further plans for new formats, destinations and venues were also confirmed for 2024.
