Chris Crampton, chairman of PATA UK & Ireland, opens the 2025 calendar with the association’s 2025 PATA Patterns report
“Pacific Asia is poised for a great year ahead, as 2025 travel trends bring an exciting mix of opportunities for agents. From new immersive wildlife experiences and cultural explorations to eco-friendly accommodations, travellers are embracing sustainability like never before."
Amazing Agents
Travel agents remain vital, navigating complex itineraries, sustainability concerns, and niche travel experiences. Their expertise ensures seamless, tailored journeys, making them indispensable in 2025. PATA underscores its commitment to travel agents with a packed calendar of events in 2025 to enhance their knowledge and support their efforts.
Away from the Crowds
Secondary destinations are growing in popularity as travellers seek personalised, crowd-free experiences. Tourism boards are promoting these areas to help reduce over-tourism and encourage tourism dispersal.
The Real Deal
Travellers are opting for more immersive, hyper-local experiences, moving away from generic, mass-market tours for more authentic experiences that focus on community.
The Sky is the Limit
Expanded connectivity and restored capacity are reducing flight costs, making travel to the region more accessible.
Wildlife Awaits
Demand for wildlife-centric holidays is booming. Pacific Asia offers experiences like spotting Malayan Tigers in Malaysia, caring for elephants in Thailand, snorkeling with dugongs in Vietnam, or observing pandas in China.
Sustainability Seekers
Sustainable travel is increasingly prioritised, with travellers seeking eco-conscious options to reduce their carbon footprint.
Rooms with Roots
Hotels are embracing local culture and identity, offering unique designs that support communities and provide authentic experiences.
Set-Jetting
Film- and TV-inspired travel is surging, with Pacific Asia becoming a sought-after destination for fans of screen locations.
Sporty Stays
Sports tourism continues to grow, driven by interest in major events across the region.
“As we step into this promising year, the region’s rich diversity promises unforgettable journeys that cater to every traveller, creating new opportunities for discovery and connection. Exciting times are ahead!”
What's new? Compare this year's report to 2024's PATA Patterns.
