Palladium Hotel Group has revealed plans for a new hotel brand, ?BLESS Collection Hotels?, targeted toward the contemporary luxury market.
Abel Matutes, CEO of the hotel group, said: ?We are moving at a pace to roll-out the development of new brand ?BLESS Collection Hotels? with the first property planned to open in Madrid in November 2018, followed by Ibiza in Summer 2019. The new upscale brand will leverage our position in the premium market and draws on our existing experience within the luxury and lifestyle sector.
?The concept of ?contemporary luxury? is aimed at an ever-growing ?bleisure? demographic looking for a combination of business and leisure including convenience, premium services, high tech facilities, strong design credentials and super-fast Wi-Fi as well as state-of-the-art health and wellbeing services and excellent gastronomy.?
BLESS Hotel Madrid will be located on Calle de Vel?zquez in the heart of the city and will comprise 111 rooms, rooftop pool, spa and gym, gourmet restaurant, three bars and conference spaces. The brand?s onward expansion will focus on stylish districts in cosmopolitan cities and premium holiday beach destinations.
The art and entertainment offering will draw on the destinations? cultural agendas and will include DJ sets and live music, fashion shows, pop-ups, performance & visual art and photography exhibitions.
For more information visit palladiumhotelgroup.com
