Outrigger Enterprises Group has announced the brand?s official name change to Outrigger Hospitality Group in unison with a company-wide initiative that restructures its multi-branded portfolio.
Three core categories under Outrigger Hospitality Group include its Premier Beachfront Resorts in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives; its ?by Outrigger? branded locations and its third-party managed properties. The new structure also delivers opportunities for the Group to impart its extensive retail, development and management expertise.
Jeff Wagoner, president and chief executive officer, said: ?The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company?s 70-year legacy of hospitality with a brand strategy centered on delighting today?s modern, conscious traveler. Our objective under this new name is simple: to be the premier beach resort brand in the world.?
The group is executing major developments to further enhance the guest experience at its properties. This includes a $200 million Waikiki modernisation masterplan over the next two to three years and the opening of the new Voyager 47 Club lounges among others. The beachfront properties in Asia Pacific will also undergo a refresh of their appearance and amenities.
To learn more about the company, visit outrigger.com
