Olympic Holidays has announced details of their new multiplatform #WelcomeToOurIslands campaign.
The campaign consists of three new pieces of artwork and accompanying straplines to communicate the ?Welcome to our islands? story along with a 30-second cinema advert giving an insight into the family island-hopping experience. The tour operator's out-of-home advertising campaign will be rolled out across bill boards, buses and trains in all major cities across the UK.
Carl Catterall, head of marketing & communications for the tour operator, said: ?We wanted the 2019 campaign to focus on Olympic?s heritage and insider knowledge and to highlight the three pillars that define the new Olympic brand: Tradition, Island-Hopping and Family. To create something provocative and cheeky ? something to really make people think.
?The overall aim of the new campaign and targeting is for us to showcase the new Olympic to a fresh audience in key destinations around the UK. We want to highlight the quality of Olympic?s newly refined portfolio, one that is packed with properties that are unique to the brand and which differentiate us from our competitors.?
Straplines across the new artwork include ?Same old, Same old?? suggesting that Olympic can add a fresh twist and new perspective on the traditional Greek holiday. ?Seen one, seen them all? plays on their new island-hopping experiences and how each Greek island has its own unique personality so sometimes one just isn?t enough, and ?We?ll have you squabbling all week long?, a message to celebrate the operator's new focus and emphasis on the family market.
Visit www.olympicholidays.com to find out more.
